Men of the Wedding – The Final Week
The Father of the Bride Wedding Guide
Ken York's personal business success with books
Ken York has written numerous magazine articles, commercial newsletters and books for over 30 years. So, at the time of his daughter’s wedding, when Blogging had just started attracting attention, Ken started his wedding blog, Wedding Guidance. What started off as an effort to track his progress as the Father of the Bride soon became a happening hub for people who dropped in to give and receive wedding tips and guidance.
In the middle of all the activity, Ken noticed that the fathers who visited his Blog could be divided into two distinct categories.
The first category consisted of fathers who wanted to be involved with their daughter's wedding from the word go.
The second category consisted of fathers who woke up to the wedding just a week away and wanted to avoid embarrassing themselves and their daughters at the wedding.
Ken went ahead and wrote two different books for these categories. The first book, helping fully engaged fathers, is "The Father of the Bride Wedding Guide - Achieving your daughter's dream wedding without a second mortgage." The second book was for the procrastinating men-of-the-wedding readers:"Men of the Wedding- The Final Week," explaining how to give the perfect toast and not embarrass yourself on the wedding day.
Since each book was for different audiences, they are promoted differently. The early success each book enjoyed was beyond Ken’s wildest expectations.
By replicating the procedure followed by Ken York as laid down by Rum Runner Publishing, nonfiction book authors can enjoy the same kind of massive readership.